Friday, October 5, 2012

How to reference from Marketline Advantage database


Anyone conducting Market research on various companies should take a look at the Marketline Advantage database (formerly Datamonitor 360). When you come to reference from this database use the examples below:

Company Profile

Marketline (2011) Bord na Mona Plc company profile. [Online] Available at: Marketline Advantage Database.  [Accessed 5th October 2012]

In text citation….(Marketline 2011)…


Industry Profile
Marketline (2011) Confectionery in Ireland industry profile. [Online] Available at: Marketline Advantage Database. [Accessed 5th October 2012]


In text citation…(Marketline 2011)….


Country profile.

Marketline (2011) Country analysis report: Ireland, Indepth PESTLE insights overview.  [Online] Available at: Marketline Advantage Database. [Accessed 5th October 2012]

Two profiles from the same year?


Note: If you are referencing two (or more) reports from Marketline Advantage with the same year then you could differentiate between the two by adding lower case letters (a,b,c) after the year of publication.


In-text:

Bord na Mona (Marketline 2011a) began operations in 1933. It now operates in a very volatile economic environment (Marketline 2011b).


Reference list:
Marketline (2011a) Bord na Mona Plc company profile. [Online] Available at: Marketline Advantage Database. [Accessed 5th October 2012]

Marketline (2011b) Country analysis report: Ireland, Indepth PESTLE insights overview.  [Online] Available at: Marketline Advantage Database. [Accessed 5th October 2012]

 

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